Last night I went to Layer Home Truths: A Day in a Design Life at the Hoxton Hotel in Holborn.
Layer Home hosted a panel discussion with Interior Designer Jo Berryman; Samantha Scott-Jeffries, Editor of Homes & Antiques magazine, and Design Director of The Hoxton hotel group, Charlie North. The panel talked about their careers, what they love about what they do, and even offered up their future trend predictions. Here are a few things they said…
You don’t need an interior design degree to work in this industry. Pragmatism and passion are more important and there’s no substitution for experience. It was inspiring hearing Jo Berryman talking about how she started her business with one client, a builder and a tiny 2-bed flat.
Creating an emotional connection with clients is crucial. It’s an intimate relationship and you will push each other’s boundaries. As designers our role is to encourage clients to be more bold, more discerning. Naturally we bring our own aesthetic to each project: the job is to marry this with the client’s ideas to achieve their dream.
Be careful with trends. Even with residential there can be a long lead-in before you start. Try not to think about what’s fashionable right now, embrace the heritage and style of the building.
Changing wall colours or updating fabrics is a great way to refresh your property without a full refurb. Don’t be too static with positioning, keep moving things around to keep it fresh.
You can’t know everything. Play to your strengths, enjoy what you’re doing and fill the gaps by out-sourcing.
Tips for finding art... go to graduate shows, scour flea markets, do your research - if you like a particular painter then look at what other artists were around at the time.
FUTURE TREND PREDICTIONS
CN: Bringing the outside in. Natural materials, hand-crafted furnishings, plants indoors.
SSJ: looser ties between art and design - closing the gap between artists and designers, seeing art in interiors e.g. Pollock-inspired paint splatters. Being braver with colour.
JB: Moving away from more traditional sedentary seating to floor-based arrangements: platforms, floor cushions, climbing ropes as an alternative to stairs. A focus on being healthy and active.
The final point that I’d like to share is one that I couldn’t agree with more - that it is the greatest honour to be invited to help someone create their home. So nice to spend an evening with others who feel the same.
Thank you Faith & Hannah - a brilliant event. Looking forward to the next one in March! x